This is one of my favorite assignments. After considering what might be an unusual habit or experience - their own personal quirk - each student develops their own quirky blog. There are a number of things I love about this assignment. First, it allows them to express their creativity fairly easily. Second, the blogs can be anonymous, allowing them the freedom to make mistakes. Finally, they support each other, sharing ideas about what's working and what's not. In the process they learn how to blog more effectively. At the end of the semester they report on the success of their blogs, in terms of both content and analytics.
In the end, if their blog is a huge success - great, promote it to the world. However, if it was less then they hoped for - fine, they've learned and their nameless blog can disappear. I'll track them for the rest of the semester making comments both here and on their sites. Check them out and join the fun.