I hit the road tomorrow to teach my Global Brand Tracking class in London and Prague. It’s a three-week cultural immersion designed to bring culture and branding to life within the context of the global marketplace. Students will hit the streets visiting ad agencies and tracking brands in local culture. They’ll be working in teams tracking brands in three sectors: autos, beers and fashion apparel, while hunting for their elusive cultural codes. You’ll find their blogs linked through my site. Please visit us and join in the branding conversation!
This week 7
6 days ago